Staff Directory
- Title:
- Associate AD for Strategic Communications (FB, MG)
- Email:
- Start Date:
- 08/01/1997
Todd Wetmore has been a part of the Office of Strategic Communications for more than two decades and has overseen Liberty University’s Strategic Communications efforts since December 1999.
Wetmore coordinates the distribution of information for Liberty’s 20-sport NCAA Division I athletics program, as well as serving as the athletics department’s liaison with the media. Wetmore operates as the chief editor of the school’s athletics publications and manages five full-time staff members and several student workers.
Wetmore specifically coordinates all media efforts for the Flames’ football and men’s golf programs. He has managed the publicity efforts for Liberty’s five-straight FBS bowl appearances (2019-23), including Liberty’s first-ever New Year’s Six bowl game appearance in the Vrbo Fiesta Bowl against No. 8 Oregon on January 1, 2024, at State Farm Stadium in Glendale, Ariz.
In addition to the Fiesta Bowl, Wetmore has coordinated the media efforts for Liberty’s appearances at the 2019 and 2020 Cure Bowl, the 2021 LendingTree Bowl and the 2022 Boca Raton Bowl. Prior to the Flames moving up to the FBS level in 2018, Wetmore was part of eight FCS conference titles (Big South Conference) and the team’s appearance in the 2014 NCAA FCS Playoffs.
Wetmore, who is passionate about collegiate and professional golf, has covered the Flames’ golf program at 14 NCAA Regionals since 2009 (11 team appearances and three appearances by individual golfers). He has been at all four of Liberty’s NCAA Men’s Golf National Championship appearances (2012, 2019, 2021 and 2022), spotlighted by a 10th place finish at the 2012 NCAA Men’s Golf National Championship at the famed Riviera Country Club in Pacific Palisades, Calif.
Wetmore has also been present at all eight of Liberty’s men’s golf conference championships (Big South Conference: 2011, 2012, 2014, 2016, 2018; ASUN Conference: 2021, 2023; Conference USA: 2024).
Wetmore got his start in the business as a student worker in Liberty’s Sports Information Office in September 1993, working as the contact for the softball program. He served as Liberty’s softball contact for 15 years, which included working alongside his father, Paul Wetmore, a Liberty Athletics Hall of Fame member and the winningest coach in Liberty’s athletics department history at the time of his retirement in 2013 (547 wins as head softball coach from 1994-2013).
After four years as a student worker, Wetmore joined the department’s staff full time in August 1997 as an Assistant Sports Information Director. He was promoted to Sports Information Director in December 1999 and Assistant Athletics Director for Communications in July 2005. His most recent promotion came in November 2012 when he was named Associate Athletics Director for Communications.
After joining the sports information staff in 1997, Wetmore was instrumental in the creation of the athletics department's first web page. In February 2004, Wetmore finished a year-long project to completely redesign the site and helped launch LibertyFlames.com, the first official site of the athletics department.
Wetmore’s work at Liberty has not gone unnoticed by his peers. During his tenure, he has played a part in 16 different publications which have received distinctive honors from the College Sports Communicators (formerly CoSIDA) .
Nine of Wetmore’s publications have received “Best in the Nation” distinctions from CoSIDA, including the 2002, 2007, 2009 and 2011 football media guide covers, 2008 football game program cover, 2009 and 2014 football game program and 2010 and 2011 football media guides.
Wetmore’s most recent publication honor, a “Best in the Nation” honor for the 2014 Flames Illustrated football game program, finished ahead of the game day program for North Dakota State, the four-time NCAA FCS national champions, and the game day program for Virginia Tech's home football games.
Wetmore is an active member of College Sports Communicators (formerly CoSIDA) and the Virginia State Sports Information Directors (VaSID). As a member of VaSID, Wetmore has served as the coordinator for various all-state teams, including the all-state University Divisional softball team and University Division men’s golf team since 2013.
Wetmore joined the College Sports Communicators Academic All-America ® committee in 2009 and has served as district coordinator for the women’s basketball and track & field teams. He currently serves the committee as one of two publicity coordinators for Division II awards.
The College Sports Communicators honored Wetmore in 2023 at the CSC Unite Convention in Orlando, Fla., when he was presented with his CSC 25-Year Award, honoring 25 years of service in the collegiate sports communications field.
Wetmore has also served on various committees at Liberty University and with the Big South Conference and ASUN Conferences. He has been an active member of the Liberty Athletics Hall of Fame selection committee since the committee’s inception in 2009.
Wetmore received his bachelor's degree in sport management in 1998 from Liberty. The Killingworth, Conn., native resides in Goode, Va., and is married to the former Kristy Marie Henkel of Waynesboro, Va., following the couple’s December 2008 wedding. The couple has two daughters – Chloe and Artemis.
