K-LOVE Announced as Liberty Athletics Jersey Patch Sponsor
8/25/2026 10:25:00 AM | General
Liberty Athletics and K-LOVE, Inc., are joining forces to advance the gospel of Jesus Christ through their national and global platforms.
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Today, Liberty Athletics announced K-LOVE will become the program's official jersey patch sponsor for the 2026-27 season.
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Beginning this season, the K-LOVE logo will appear on 10 of Liberty Flames game day jerseys, marking the first jersey patch sponsorship in Liberty Athletics history. The 10 programs are: football, men's soccer, women's soccer, men's basketball, women's basketball, baseball, volleyball, softball, lacrosse and field hockey.
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"We are excited to partner with K-LOVE as our jersey patch sponsor," said Vice President and Director of Athletics Ian McCaw. "This partnership is a natural fit, with K-LOVE and Liberty University sharing a strong missional alignment and a national reach. We are grateful to Tom Stultz and his leadership team for their support and collaboration and look forward to all that God will do through this shared mission."
    Â
K-LOVE, Inc. is a nonprofit, multi-platform media company on a mission of inspiring people to move closer to Jesus. Founded in 1982, as Educational Media Foundation, in Santa Rosa, Calif., with a single radio station, K-LOVE, today owns and operates the world's two largest Christian music radio networks: K-LOVE and Air1.Â
    Â
Liberty Athletics trains Champions for Christ by providing a high-quality student-athlete experience and achieving victory with integrity in its intercollegiate athletics program.
    Â
During the last three athletics seasons, Liberty Athletics has experienced comprehensive success unlike any span of time in the 50-plus year history of the department.
    Â
Sixteen of Liberty's 20 NCAA Division I athletics programs have won a regular season or tournament championship during the last three years, resulting in 36 total conference titles. Since moving to the NCAA Division I level in 1988, Liberty Athletics has captured over 300 conference championships.
    Â
"This initiative gives K-LOVE the opportunity to partner with a wonderful, well-respected Christian university and expose our brands to millions of fans through all live events, telecasts, and social media content," said K-LOVE CEO Tom Stultz. "Teaming up with Liberty University will create exposure to engage with students and alumni and give us a new way to entertain our donors and listeners. We can't wait to see how God will move others closer to Him through this new venture."
    Â
Van Wagner is the multimedia rights partner for Liberty Athletics.
    Â
About K-LOVE, Inc.
K-LOVE, Inc. is a nonprofit, multi-platform media company on a mission of inspiring people to move closer to Jesus. Founded in 1982, as Educational Media Foundation, in Santa Rosa, Calif., with a single radio station, K-LOVE, today owns and operates the world's two largest Christian music radio networks: K-LOVE and Air1; with more than 1,100 broadcast signals across all 50 states, streaming audio reaching around the world, concerts, and a growing family of media ministries including podcasts, books, films, concerts and events. K-LOVE employs 500+ team members between its offices in Franklin, Tenn. and Rocklin, Calif., and field locations around the country. For more information, visit KLOVE.com.Â
    Â
Today, Liberty Athletics announced K-LOVE will become the program's official jersey patch sponsor for the 2026-27 season.
    Â
Beginning this season, the K-LOVE logo will appear on 10 of Liberty Flames game day jerseys, marking the first jersey patch sponsorship in Liberty Athletics history. The 10 programs are: football, men's soccer, women's soccer, men's basketball, women's basketball, baseball, volleyball, softball, lacrosse and field hockey.
    Â
"We are excited to partner with K-LOVE as our jersey patch sponsor," said Vice President and Director of Athletics Ian McCaw. "This partnership is a natural fit, with K-LOVE and Liberty University sharing a strong missional alignment and a national reach. We are grateful to Tom Stultz and his leadership team for their support and collaboration and look forward to all that God will do through this shared mission."
    Â
K-LOVE, Inc. is a nonprofit, multi-platform media company on a mission of inspiring people to move closer to Jesus. Founded in 1982, as Educational Media Foundation, in Santa Rosa, Calif., with a single radio station, K-LOVE, today owns and operates the world's two largest Christian music radio networks: K-LOVE and Air1.Â
    Â
Liberty Athletics trains Champions for Christ by providing a high-quality student-athlete experience and achieving victory with integrity in its intercollegiate athletics program.
    Â
During the last three athletics seasons, Liberty Athletics has experienced comprehensive success unlike any span of time in the 50-plus year history of the department.
    Â
Sixteen of Liberty's 20 NCAA Division I athletics programs have won a regular season or tournament championship during the last three years, resulting in 36 total conference titles. Since moving to the NCAA Division I level in 1988, Liberty Athletics has captured over 300 conference championships.
    Â
"This initiative gives K-LOVE the opportunity to partner with a wonderful, well-respected Christian university and expose our brands to millions of fans through all live events, telecasts, and social media content," said K-LOVE CEO Tom Stultz. "Teaming up with Liberty University will create exposure to engage with students and alumni and give us a new way to entertain our donors and listeners. We can't wait to see how God will move others closer to Him through this new venture."
    Â
Van Wagner is the multimedia rights partner for Liberty Athletics.
    Â
About K-LOVE, Inc.
K-LOVE, Inc. is a nonprofit, multi-platform media company on a mission of inspiring people to move closer to Jesus. Founded in 1982, as Educational Media Foundation, in Santa Rosa, Calif., with a single radio station, K-LOVE, today owns and operates the world's two largest Christian music radio networks: K-LOVE and Air1; with more than 1,100 broadcast signals across all 50 states, streaming audio reaching around the world, concerts, and a growing family of media ministries including podcasts, books, films, concerts and events. K-LOVE employs 500+ team members between its offices in Franklin, Tenn. and Rocklin, Calif., and field locations around the country. For more information, visit KLOVE.com.Â
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